PRAGMATIC PLAY EXPANDS PRESENCE IN AFRICA

Pragmatic Play, one of the leading providers of gaming content for the iGaming market, has begun a partnership with PrideBet in Ghana, Africa. The local operator will now be able to offer users the developer’s full portfolio of machines. These include award-winning games Gates of Olympus and Sugar Rush, the popular Big Bass series, and the recent release, The Knight King.

In addition to slots, PrideBet players will have access to all kinds of virtual sports content from Pragmatic Play. Thanks to the modern engine, these entertainments are characterized by high-quality visualization.

The deal between Pragmatic Play and PrideBet is the most recent, but probably not the last. The developer is looking to strengthen its position in regulated markets across the continent.

  • Chief Operating Officer Irina Cornides said, “We are pleased to welcome PrideBet to our ever-expanding client base. Ghana is one of the largest and most heavily regulated markets in Africa. Since player protection and sustainability are top priorities for Pragmatic Play, this partnership represents a great opportunity for us to expand our presence on the continent“.

PrideBet Ghana Regional Manager Kwadwo Amaning-Kwarteng also commented on the deal, “We see Pragmatic Play as a strategic partner in our strong ambition to become the leading sports betting and gaming destination for audiences in Ghana and beyond. Pragmatic Play will provide PrideBet Ghana with quality slot machines and virtual sports content alongside our sports product. We want to truly stick to our slogan – ‘Together We Play’ – and the addition of elite-level content will allow us to attract even more fans from both verticals“.

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